website redesign
website redesign
website redesign
True Botanicals
True Botanicals
True Botanicals
I redesigned True Botanicals’ homepage and product pages to better reflect the brand’s premium, natural sensibility—making ingredient transparency, transformation stories, and product efficacy the stars of the experience.
I redesigned True Botanicals’ homepage and product pages to better reflect the brand’s premium, natural sensibility—making ingredient transparency, transformation stories, and product efficacy the stars of the experience.
I redesigned True Botanicals’ homepage and product pages to better reflect the brand’s premium, natural sensibility—making ingredient transparency, transformation stories, and product efficacy the stars of the experience.
The Challenge
The Challenge
True Botanicals is a clean beauty brand rooted in transparency and results, but its previous website wasn’t fully communicating that story. The homepage was text-heavy, lacked visual focus, and didn’t guide users through the brand’s unique value proposition. On product detail pages, essential information like ingredients, benefits, and results was buried or fragmented—leaving users without a clear sense of trust or motivation to purchase. The overall experience felt more informational than inspiring, especially on mobile where conversion cues were easy to miss.
True Botanicals is a clean beauty brand rooted in transparency and results, but its previous website wasn’t fully communicating that story. The homepage was text-heavy, lacked visual focus, and didn’t guide users through the brand’s unique value proposition. On product detail pages, essential information like ingredients, benefits, and results was buried or fragmented—leaving users without a clear sense of trust or motivation to purchase. The overall experience felt more informational than inspiring, especially on mobile where conversion cues were easy to miss.
The Approach
The Approach
I redesigned the experience around storytelling and usability—making every interaction feel intentional, elevated, and aligned with the brand’s luxurious yet natural ethos. On the homepage, I restructured content to highlight True Botanicals’ clean ingredients, transformation results, and best-selling products through clear hierarchy, immersive imagery, and generous white space. The goal was to balance brand warmth with an editorial polish that invites exploration.
I redesigned the experience around storytelling and usability—making every interaction feel intentional, elevated, and aligned with the brand’s luxurious yet natural ethos. On the homepage, I restructured content to highlight True Botanicals’ clean ingredients, transformation results, and best-selling products through clear hierarchy, immersive imagery, and generous white space. The goal was to balance brand warmth with an editorial polish that invites exploration.
For the product detail pages, I rethought the layout to center on product efficacy and transparency. Ingredient callouts, usage details, and clinical proof were surfaced with expandable sections and improved visual rhythm. I also refined the typography, spacing, and photography to create a cohesive look across all devices—ensuring a frictionless experience from discovery to checkout.
For the product detail pages, I rethought the layout to center on product efficacy and transparency. Ingredient callouts, usage details, and clinical proof were surfaced with expandable sections and improved visual rhythm. I also refined the typography, spacing, and photography to create a cohesive look across all devices—ensuring a frictionless experience from discovery to checkout.
Desktop Mega Menu
PDP Buy Box
The Solution
The Solution
The redesign elevated True Botanicals’ digital presence into an elegant, trustworthy, and conversion-focused experience that mirrors the quality of the brand itself.
The redesign elevated True Botanicals’ digital presence into an elegant, trustworthy, and conversion-focused experience that mirrors the quality of the brand itself.
Key improvements included:
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Simplified homepage structure that immediately communicates value and draws users into the brand story.
Clean layout with stronger use of white space
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Product detail pages that emphasize clarity, transparency, and results through structured content and immersive visuals.
Clear calls-to-action and simplified navigation
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A cohesive visual system with refined typography, color, and photography to convey a premium, nature-driven feel.
Consistent branding and cohesive visual language
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Optimized mobile experience that preserves hierarchy and call-to-action visibility.
Interactive elements that boosted user engagement
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An overall design that transforms browsing into a guided, confidence-building experience.
Seamless experience across desktop and mobile
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